BEIJING, China, May 21st, 2010

Transitions Optical, Inc,. the leading manufacturer of variable-tint lenses worldwide, today engaged SinoTech Group for digital marketing initiatives in China. Transitions® lenses are the #1-recommended photochromic lenses by eye care professionals worldwide. They block 100 percent of UVA and UVB rays, and automatically adjust from clear to dark in proportion to the intensity of ultraviolet (UV) light. Transitions lenses have been available in the China market since 1999; the company set up its first representative office in Shanghai in 2005.

Transitions Optical Business Director for China, Ms. Larissa Bryan said, “We are pleased to be cooperating with SinoTech Group on digital marketing initiatives. They are a market/industry leader in digital marketing. SinoTech Group has helped many world-leading companies build a strong online presence in China.”

“We are very excited to work with Transitions Optical; they are the provider of photochromic lens technology to the world’s leading lens manufacturers. Having come from Australia, where the majority of the population know they need UV protection for their skin and eyes, I know Transitions well for their photochromic lenses that block UV. I look forward to building a greater awareness of these lenses here in China,” said Dr. Mathew McDougall, CEO of SinoTech Group. “We believe that this partnership will increase knowledge in eye health and ultimately benefit Chinese eye wear consumers.”

SinoTech Group’s, Chief Strategy Officer, Dr. Grace Pan added, “We will help Transitions increase consumer awareness of eye protection and eye health. I have no doubt we will successfully develop online programs to this end. ”