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SinoTech Group to provide digital marketing solutions for fashion retailer in China
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| BEIJING, China; 12 July 2010
Today, TWICE Fashion Accessories, a leading provider of Chinese fashion accessories, announced the appointment of SinoTech Group as their digital marketing firm responsible for developing their eCommerce business line. SinoTech Group plans to integrate online performance channels such as Search, Affiliate and Social Media Marketing as well as proving sophisticated online reputation analytics (SinoBuzz) to ensure Brand reputation and competitive monitoring is achieved.
With a slogan of “Have Fun with Fashion”, TWICE Fashion Accessories strives to stay connected to the fashion world by constantly researching the changing trends in global fashion market. They carry a relatively large selection of the latest fashion accessories ranging from elegant earrings to necklace sets, from cozy hats to cocktail brooch. Unlike many companies that carry the same products year after year, TWICE Fashion Accessories update nearly 100 new products a week. They offer perfect accessory for any occasion, whether it is for a wedding, a TV show or simply for celebrating.
Mirko Wormuth, the founder and Executive Director of TWICE Fashion Accessories said, “eCommerce has become a significant element in commercial activities globally, and we are pleased to appoint SinoTech Group, a leading integrated digital marketing company as our digital marketing service provider. TWICE Fashion Accessories is a brand more than a retailer. It is no doubt that this appointment will cement our extending our reach in the fashion and accessories sector.”
Dr Mathew McDougall, CEO and executive chairman for SinoTech Group was optimistic about the deal: “We are excited to work with TWICE Fashion Accessories, a leading fashion and accessories retailer. Our aim is to help them become a significant eCommerce player and I believe this partnership will help TWICE Fashion Accessories generate higher brand awareness and more importantly additional sales revenues.” |
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SinoTech Group Announces Partnership with Astrix, A Leading Japanese Online Advertising Solutions Provider
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| BEIJING, China, June 5th, 2010
SinoTech Group and Astrix Corporation in Tokyo today announced a partnership where Astrix will be SinoTech Group’s first Japanese distributor of it’s digital marketing technologies.. Under this partnership, Astrix will market advanced performance marketing platforms such as social media monitoring and search marketing technologies for Japanese companies wanting to exploit digital marketing either in Japan or abroad.
“Major Global companies in China are already turning to SinoTech Group for use of their innovative digital marketing platforms. It is a milestone for our company to now be in a position to take these tools to a new territory in this strategic partnership. We are honoured and privileged to work with Astrix, a highly respected and creative company, as we enter the market in Japan”, said Dr Mathew McDougall, CEO for SinoTech Group.
"This is a terrific market opportunity for Astrix – Japan is the second largest online advertising market in the world, and this partnership will enable us to bring innovative technologies such as social media monitoring to Japan. Partnering with SinoTech Group will allow us to offer powerful, measurable and trackable digital marketing platforms to our large customer base of travel and hospitality companies and brands," said Amanda Fulton, Managing Director of Astrix. "Japanese companies are already turning to online advertising and are keen to adopt more advanced ways of determining social sentiment, search (marketing) to sale metrics and more effective uses of affiliate marketing”. “It is the truly integrated digital marketing approach that will provide our clients with most effective marketing outcomes” added Ms Fulton. |
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Transitions Optical Engages SinoTech Group for China Digital Marketing Initiatives
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| BEIJING, China, May 21st, 2010
Transitions Optical, Inc,. the leading manufacturer of variable-tint lenses worldwide, today engaged SinoTech Group for digital marketing initiatives in China. Transitions® lenses are the #1-recommended photochromic lenses by eye care professionals worldwide. They block 100 percent of UVA and UVB rays, and automatically adjust from clear to dark in proportion to the intensity of ultraviolet (UV) light. Transitions lenses have been available in the China market since 1999; the company set up its first representative office in Shanghai in 2005.
Transitions Optical Business Director for China, Ms. Larissa Bryan said, “We are pleased to be cooperating with SinoTech Group on digital marketing initiatives. They are a market/industry leader in digital marketing. SinoTech Group has helped many world-leading companies build a strong online presence in China.”
“We are very excited to work with Transitions Optical; they are the provider of photochromic lens technology to the world’s leading lens manufacturers. Having come from Australia, where the majority of the population know they need UV protection for their skin and eyes, I know Transitions well for their photochromic lenses that block UV. I look forward to building a greater awareness of these lenses here in China,” said Dr. Mathew McDougall, CEO of SinoTech Group. “We believe that this partnership will increase knowledge in eye health and ultimately benefit Chinese eye wear consumers.”
SinoTech Group’s, Chief Strategy Officer, Dr. Grace Pan added, “We will help Transitions increase consumer awareness of eye protection and eye health. I have no doubt we will successfully develop online programs to this end. ” |
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SinoTech appointed by Qatar Airways to extend online brand
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| 19th May, 2010 - BEIJING
SinoTech Group has been appointed by Qatar Airways to coordinate the airline’s digital marketing promotions across China.
SinoTech Group will focus on extending the airline’s brand influence, driving its online bookings and promoting various Qatar Airways’ destinations from the airline’s network points across China.
The Doha-based carrier has expanded rapidly in China over the past five years and now operates 23 flights a week from Beijing, Shanghai, Guangzhou and Hong Kong to its hub in the State of Qatar, linking to nearly 90 destinations across Asia, Middle East, Africa, Europe and North America.
Qatar Airways Country Manager Greater China Woo Yew Seong said of SinoTech Group’s appointment: “We are pleased to appoint SinoTech Group, a leader in digital marketing for the travel and hospitality industry, as our digital marketing provider and the airline is excited about the potential of this partnership.
“We are committed to the Chinese market have taken a strategic decision to invest a greater proportion of our marketing resources into the digital spectrum,” Woo said. Dr Mathew McDougall, group CEO and executive chairman for SinoTech Group was equally optimistic about the deal. ”We are excited about working with Qatar Airways and are looking ahead to a mutually beneficial partnership,” he said.
Dr Grace Pan, chief strategy officer for SinoTech Group added: “Qatar Airways is the airline of choice for Chinese business and leisure travellers journeying to long-haul destinations. With the airline launching numerous destinations in 2010, we are pleased to be able to communicate and support Qatar Airways’ expansion in China.” |
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